Word: holterbosch
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Dates: during 1960-1969
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...overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade him, Löwenbräu this Christmas will market in the U.S. a blue-and-gold foil-wrapped case of 24 bottles. Americans will thus be able...
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