Word: home
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Dates: during 1930-1939
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Died. Sir Basil Home Thomson, 77, onetime Assistant Commissioner, Metropolitan Police (Scotland Yard), onetime bigwig in the British secret service; suddenly; in London. Sir Basil dearly loved to read & write detective stories, led an adventuresome life himself. Son of a late Archbishop of York, he was successively a rancher in Iowa, Prime Minister of Tonga (Friendly Islands), Governor of Great Britain's famed Dartmoor Prison. Highspot of his career; tracking down Mata Hari, whom he described as a dowdy, middle-aged woman devoid of charm...
...Original Amateur Hour has turned up surprisingly few people who have got anywhere in big-time entertainment. Of the 5,000 who have signed the Major's "amateur's oath"-mouth organists, bell ringers, jug players, musical sawyers, garden-hose players, yodelers, tap dancers-most went back home to tend store, plow fields, marry, sell iceboxes with the memory of one shining moment in show business...
...grown mightily within the past three years and is now engaged in trying to work itself out of the recreation-vehicle class. Visualized by scooter-makers is a flourishing trade in which one-lung puddle-jumpers will be used for messenger service, light deliveries, transportation of commuters from home to railroad station and back...
...opera turned out to be a sort of musical and dramatic palindrome.* Called Hin und zurück ("There and back"), it walked up to a tragic climax, then backed away from it like an ambassador in a throne room. Its hero comes home on his wife's birthday, gives her a present, discovers a letter from her lover, pulls a pistol, shoots her. While two ambulance surgeons carry out the body, he moans that life means nothing more to him, gulps a cup of tea and jumps out the window...
Business's new concept of public relations as exemplified by Johns-Manville is an operating philosophy rather than a promotional stunt, actually changing business management instead of just lifting its face. Its basis is the discovery that good public relations begin at home, that Business can "sell itself" permanently to the U. S. public only by developing leaders whose comprehension of public relations is as mature as their knowledge of their particular trades...