Word: home
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Dates: during 1960-1969
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Collier's "unlawful" sales presentation, the FTC said, "included the solicitation of testimonials, the offer to place the basic volumes in a home as an advertising premium and the request for a ten-year commitment by the purchaser to keep the set up to date by purchasing Collier yearbooks at a nominal cost...
...First, Collier's will place the big 24-volume library here in your home as a direct advertising premium," the salesman is trained to warble, smiling all the time. "It would be yours to keep. The nationally advertised price would be marked 'paid in full' and charged off to our advertising...
...bizarre job interview opens the wonderful world of Collier's to the outsider. "Your job is not to sell," the interviewer told me. "We want to give these to people who would buy a home library within a few years anyway...
...would be foolish to have a set like this and not keep it up to date. Right?" the salesman asks. "You could use a service like this in your home. Right!" The commitments pile...
...further introduce myself, I'm with Collier's, the former publishers of Collier's, the American, and the Woman's Home Companion Magazines...