Word: home
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Dates: during 1990-1999
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...HOME...
Richard Parker loves to work from 9 p.m. to 6 a.m. A member of the Home Depot night staff, he restocks merchandise and serves customers at the vast Marina del Rey, Calif., store, where 6,000 customers visit each 24-hour day. Parker, 28, views his team as "a tight-knit family. We are the gears, not the outcasts," he says...
Many workers consider the night shift a liberating experience. Home Depot's Parker can chauffeur his grandmother around the Los Angeles area and relax by his backyard pool during the day. Andrea Shalal-Esa, the night reporter for the Washington bureau of Reuters news agency, likes working from 6 p.m. to 1 a.m. because it allows her to be a daytime mom to her two children. William Cockshoot, a Chicago commodities trader, finds he is better able to catch a price spread at night that would be snapped up faster by competitors during the day. The corporate investigators who work...
...also keen to take her sex wares to America. She's had preliminary discussions with potential franchisees in New York and Florida. "We want to be in every major city in the world," Gold insists. The company is basing its expansion program on the shops, then hopes to introduce home parties and Net shopping as well...
Women are a lucrative, if previously ignored, market for sex merchants. And Ann Summers--"a company run by women for women"--has successfully homed in using traditional grass-roots marketing techniques, mainly home-party sales. "We're exactly like Tupperware, but a bit more fun," explains Gold. Ann Summers hauled in $22.5 million for the year ending June 30, 1998. Seventy percent came from home-party sales (which include Internet and catalog purchases); the shops account for the rest. But that equation may soon change...