Word: home
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Dates: during 1990-1999
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...classic tale, told and retold through the ages: the hero reaches for greatness but fails, finds wisdom and maturity in scarred exile, then comes home to save his dying kingdom in Act III. Watching Steve Jobs hold his gorgeous new iBook triumphantly aloft before his assembled legions at last week's MacWorld convention in New York City, it was easy to imagine Apple Computer's interim-CEO-for-life perched somewhere in the pantheon between Odysseus and Simba the Lion King...
...sure, iBook's look hasn't garnered universal praise. Silicon Valley insiders, reports a wag, "can't decide whether it looks like a toilet seat or a Hello Kitty bag." But even its detractors would have to agree that it's a striking departure for the home-computer market--and quite possibly a landmark in the quest Jobs began when he founded Apple two decades ago. "I remember when he pulled the white sheet off the first Mac in '84," says Tim Bajarin, a longtime Apple watcher. "Even then, he was going to create the 'computer for Everyman...
Today, however, the software that matters most is online, where operating systems matter least. "No website," says Jobs, "knows whether it's a Mac or Windows on the other end of the line." In fact, for the home user who spends most of his computer time reading e-mail and browsing the Web, the plug-and-surf iMac is clearly a superior product--a fact vividly evidenced by the rise of Apple's consumer market share from 5% to a startling 12% in less than a year. In a little-noted but surely deliberate statement of purpose, Jobs devoted...
...matter: for now, at least, the company is once again churning out cool products that the public is actually buying. Act III is under way. The prodigal son is home. And, against all odds, the Apple dream is alive. "Is it possible to fall in love with a computer?" asks Jeff Goldblum in a new TV ad Jobs screened last week for the adoring legions at MacWorld. Then, as a tangerine iBook dances and twirls onscreen, Goldblum answers his own question with an erotic, breathy groan...
...suggestion that if you leave two people alone in a room, they'll be tempted to start rutting like rabbits. Take Dave and Katie, a couple in a sexual slump. Katie shags a bartender while Dave sleeps nearby, and for an encore she beds the waitress Dave brings home as revenge...