Word: home
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Dates: during 1990-1999
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...think right now there's very little way to get home after midnight," Havern said...
...would. And then there was the story--a heroic epic set, as we all know so well now, in a galaxy far, far away. Admit it, if you were a studio executive in the '70s, you would probably have turned down Star Wars. A farmboy from another galaxy leaves home to fight an evil empire and save a beautiful princess? On paper at least, it sounds like a high-budget kiddie flick. And, in effect, thats what itreally is. No one but a bunch of pre-pubescent boys and perhaps a handful of adults who just refused to grow...
...does it ever. Fun sells lunch boxes, clothing, records heck, even toothbrushes (I still have a set at home). And, oh yes, fun sells toys. Lots of them. Originally, the Star Wars line of toys consisted of only seven figures inexpensively manufactured by Sears along with a handful of cardboard (yes, cardboard) playsets. The entire stock of toys sold out in a matter of weeks. Enter Kenner Toys and a line of 93 figures, countless vehicles and elaborate playsets. Sum total: over $350 million in box-office and related sales. (And that's in '70s dollars.) Star Wars...
...there. At the Smithsonian Air and Space museum in Washington D.C., Star Wars fans can view a photo gallery of "mythic images" from the series. Thousands of Internet sites have been established which offer everything from photos to sound bites to detailed summaries of characters and plotlines. Microsoft's home Web page, the first thing every single Internet Explorer user sees when logging on, has even included a new "Star Wars Guide," placed strategically at the top of the page next to links for stock quotes and maps. Visitors can see how much time is left until the movie...
What indeed? What is it about the "Star Wars" movies that has got so many people so completely hooked? What compels one of my best friends from home to check her collection of web sites daily, scanning for new tidbits of information? What causes my mother (a mass media misanthrope) to admit that the opening day is something she would consider taking off of work for? What drives the guys across the hall to dig around for a second copy of the Time magazine "Phantom Menace" cover issue so that they can get all the photos that were...