Word: homed
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Dates: during 1950-1959
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...runs her kitchen, but takes the children to school, picks up her husband at the train, belongs to the P.T.A. and a host of other organizations, reads the latest bestsellers, takes a voice in community affairs. Even more important, more than 20 million U.S. women hold jobs outside the home; they do not want to come home to overtime hours in the kitchen, so need foods that can be prepared quickly and without fuss. For such women processed foods are indispensable; there is no other...
...cooking than General Foods Corp., the world's biggest food processor. It sparked the revolution with its line of Birds Eye frozen foods, still the biggest-selling brand. Last year it put its 250 products (including different flavors and varieties) into 4.5 billion packages that the housewife took home for $1.1 billion. On pantry shelves and in refrigerators from Maine to Florida, its products are household words -Jell-O, Maxwell House coffee. Post cereals, Swans Down cake mix, Sanka, Minute Rice, Gaines dog food...
...different cake, cookie and biscuit mixes, about 50 kinds of baby food, shelf after shelf of quick rice, instant salad dressing and other jiffy goods. The housewife can buy her frozen potatoes whipped, French fried, crinkle cut, hashed, creamed, diced, stuffed baked, escalloped, puffed, pattied, rissoléd-and home fried. She can pick up scores of different frozen complete meals, buy dozens of frozen vegetables from peas (the favorite) to chives, soups that run from tomato to wonton...
...temperature tasted just as good and fresh when he cooked them six months later, while food frozen by the old, slow method lost much of its quality and flavor. Birdseye persisted until he found out why: quick freezing prevents formation of large cell-destroying ice crystals. He went back home to Gloucester, worked out a commercial quick-freeze process, set up the business that became the foundation of the frozen-foods industry. In 1929 he sold his 168 patents to the Postum...
...Thousand Yards from Work. To be closer to his work, Mortimer built a nine-room house about a thousand yards from the company building in White Plains, N.Y., dubbed it "Done Commuting." He is devoted to his family, seldom brings his briefcase home or does business entertaining there. He and his wife Elizabeth (everybody calls her "Jerry") were married 32 years ago (his first wife died in childbirth), have a married daughter Mary and three sons: Charles Greenough, 33, and John, 30, both married and working in advertising, and Lee, 19, a sophomore at Denison University...