Word: homely
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Dates: during 2000-2009
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...three tricky neighbors - the original Art Institute, the active commuter railway lines that run between them, and the city of Chicago, where around any corner there's another architectural masterpiece asking just what you're doing here. To which Piano's building has an easy answer: "Making myself at home." (See pictures of Renzo Piano's major projects...
...purchases today are decided by the woman in the family. And when a neighbor asks the husband why he bought the car, he cannot say, "My wife loved the pink interior design in my car." That's basically saying, "I'm totally controlled by the woman at home." So what he's going to say is, "Did you know this window can close at 82 m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That's kind of cool." Well, it has nothing to do with the functionality of the car, but that...
...brands do combat this recession? They can play off something I call instant justification. When the buyer from the family goes out and buys this Louis Vuitton bag, it's actually hard to remove the guilt factor when she's in the store. She now has to come home and justify to her husband why she bought this during a recession. And when you look at the curve of guilt, the biggest spike is maybe seconds after you bought that bag, because the only thing you are thinking about is how to justify the purchase. So what brands are doing...
...third element is pretty simple too. If you have a family, leave your kids at home when you shop. We know today that people spend 40% more in a supermarket when their kids are with them. The psychology is very interesting. When the recession is running at its peak, the last group in the world you as a parent want to penalize is the kids. You will say to yourself, "I'm in a recession right now, I can cope with it, that's fine, but my kids should never suffer for me." When you finally...
...predator. Nor do we suggest that these compromising situations only occur by the river and involve women who live in the Quad. But we’ve heard this same story from many different women, all who have felt stranded by the river when they would prefer to go home. Women should be able to end their nights safely whenever they want, not just on the :15 and :45 shuttles...