Word: homeness
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Dates: during 1950-1959
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When Navy gained the League title last year after playing all its tough matches at home, there were many reservations about its victory...
Playing on its home courts, the varsity displayed both depth and excellence in avenging last year's 6-3 loss at Annapolis. As the results of the matches came in, Navy's hopes of retaining the Eastern Intercollegiate Squash League championship became increasingly modest...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more. When he discovered that General Foods was market-testing the rice, "I thought to myself, now what the hell for? How scientific can you get?" Market testing stopped the next morning, and the product has gone on to become an excellent seller. "At General Foods," says Mortimer...
Already convinced that "the most important thing of all is salesmanship," Eaton rushed right home and set down The Builder's Creed: "I believe in a happy Eternal Life ... in a Christ that smiles and loves you and me, [in] an immense Endowment Care Fund ... to care for and perpetuate this Garden of Memory." The Creed, combined with a pay-now-die-later arrangement soothingly described as a Before Need Plan, boosted plot sales by 250% in the first year...
...humiliation and despair when her neurotically protective father insists on being her dancing partner at parties. For violence and despair, the Dunham family wars approach Eugene O'Neill's. When the last blow has been struck-backhanded, across the mouth-and Katherine has at last left home, it seems astonishing that she has somehow survived her long night's journey into...