Word: homering
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...Homer At Homer, a home-furnishings store near the Whitney Museum of American Art, an anatomically correct lobster, hand-carved from resin, has movable parts. tel: (1-212) 744-7705; www.homerdesign.com...
...very ancient Greece, Homer had a surprise hit. The Iliad was boffo, thanks to a strong revenge story mixing love, war and some fabulous poetic effects. So of course he thought of a sequel, spinning off one of the characters, Ulysses, into his own traveling adventure. Homer called that one The Odyssey, and it was an even bigger smash. Then, deciding he had exhausted the saga, he stopped...
That's the difference between Homer and Hollywood, where two is never enough--not if the original movie and its first sequel happened to be blockbusters. Intoxicated by the grosses of such threepeats as the final episodes of The Lord of the Rings and Star Wars, both of which improved on the take of their immediate predecessors, the studios look prayerfully to this May. It's a perfect storm of threequels--three of them, natch--as some of the most lucrative series ever find out whether third time's the charm...
...there's a reason it's called show business. Look, if the moguls had been Greeks, they would have given The Odyssey another title: Iliad II--better brand recognition. And they would surely have pressured Homer to come up with a threequel. Maybe Ulysses could go up against Hercules in a real battle of the titans. Why, it could outgross Freddy vs. Jason...
KARL ROVE Suddenly, "Bush's Brain" doesn't seem like a compliment. The President told reporters after the election that Rove was winning their informal reading contest--"I obviously was working harder in the campaign than he was." The gibe was met with uncomfortable chuckles. (As Homer Simpson might say, "It's funny because it's true!") Campaign workers fault Rove for getting into the game late; his vaunted "72-hour project" turned out to need more time...