Word: homespun
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Dates: during 2010-2019
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...handmade. Instead, he took a third way. He knit together Fabindia's 40,000 individual artisans into a reliable supply chain and began focusing on the domestic market. Starting with a handful of boutiques, Bissell created a 110-store, $65 million national brand - without straying far from its homespun roots. That makes Fabindia an early beneficiary of the figure upon whom many regional and international economic hopes are now being pinned: the Indian consumer. But when Bissell looks into India's future, he is troubled. "For those of us at the top of the dungheap, the system is working absolutely...