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...handsome majority for Social Democratic Chancellor Helmut Schmidt. The fact that his nation had weathered a worldwide recession far better than most major industrial powers would alone have assured an outpouring of admiration at the ballot boxes in almost any other country. But West Germans, drawn by the homespun conservative appeal of Christian Democratic Challenger Helmut Kohl, refused to let Schmidt rest comfortably on his record. Trying to keep pace with Kohl, 46, in an unexpectedly tight race, Schmidt crisscrossed the country in search of votes, logging 16,120 miles and delivering 80 speeches in six weeks. As the campaign...

Author: /time Magazine | Title: WEST GERMANY: Noisily Down to the Wire | 10/11/1976 | See Source »

...Perdue in white lab coat regularly appears in commercials, more than one viewer has noted his resemblance to the chickens he sells. Yet, thanks to some brilliant Madison Avenue copywriting ("It takes a tough man to make a tender chicken," "My chickens eat better than you do") and believably homespun performances by the unlikely actor, Perdue Inc. has become the fastest-growing U.S. chicken producer...

Author: /time Magazine | Title: FOOD: Not Just Chicken Feed | 9/6/1976 | See Source »

Like Lucius Quinctius Cincinnatus on a similar occasion, General Putnam is celebrated in New England for leaving his plow in mid-furrow to go to fight the British. Even before that, the general was a local legend as "Old Put," homespun hero of the French and Indian War, who escaped scalping only by a mixture of courage and guile...

Author: /time Magazine | Title: The Nation: The Army's Four Horsemen | 7/4/1976 | See Source »

...Beatle, McCartney ebulliently proved that he could mix with the best of them, but at the moment he is having fun being flippant about rock's old insistence on relevance. His tunes are elaborately homespun, lined with shifting, driving rhythms and coy harmonics, their lyrics full of flights of gentle, sometimes treacly fantasy. There are little science-fiction ditties and frequent paeans to Linda. Even during his Beatle days, McCartney was something of a sentimentalist, and not embarrassed about it. At this point in his development, he seems pleased to be a first-rate performer and a composer...

Author: /time Magazine | Title: McCartney Comes Back | 5/31/1976 | See Source »

Died. Mary Margaret McBride, 76, homespun radio talk-show hostess whose loyal fans once filled Yankee Stadium in tribute; after a long illness; in West Shokan, N.Y. On network radio for nearly 20 years, she started her guests talking comfortably "by telling a story about them that's funny or sweet." A Missouri-born Baptist, she refused to advertise either alcohol or tobacco but kept a number of food sponsors very happy (and her weight at 180 Ibs. or so) by sampling their products on the air and talking lyrically about them...

Author: /time Magazine | Title: Milestones, Apr. 19, 1976 | 4/19/1976 | See Source »

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