Word: homespun
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...year-old ex-advertising man, Lyman P. Wood, son-in-law of the World's Christian Endeavor Union's famed head, Dan Poling. Right-hand man and financial angel is another advertising man, Wallace R. Boren, 43-year-old author of "Wally's Wagon," a homespun philosophy column syndicated in 21 U.S. papers. Wood puts in full time with some 25 women clerical helpers; Boren does his stint evenings and weekends. Both are entirely sincere...
Fred Beck's column of homespun advertising in the Los Angeles Times has as many readers as Westbrook Pegler's column. This intense reader following has made a $5 million enterprise of the Los Angeles Farmers Market, which less than ten years ago was a vacant lot and an idea...
...smooth, homespun, easy-to-read style, he has told his readers what the American soldier eats, how he dresses, whether his socks are warm enough, how & when & where he sleeps, what he feels in battle, what he thinks when he is not fighting, how he lives and how he dies. To do this, he has lived with the troops...
Four Minutes Flat. Unlike Nurmi, Hägg has no fancy theories about his speed. A bashful, homespun farmer's son, reared in the wooded hills of northern Sweden, he attributes his flawless style to the springy forest paths, thickly padded with pine needles, where he first learned to run. He believes he is smooth and swift because he enjoys running more than anything else in the world except playing his accordion and doing the hambo, a native Swedish dance...
...France (TIME, Jan. 25), Giraud inveighed against corruption in politics, the lack of principle in business, the domination of trade unions, the collapse of home life. Like others stunned by the French retreat from greatness, Giraud tended to blame industrialization, showed no sympathy for materialistic individualism. His proposals for homespun reforms were in close sympathy with Marshal Pétain's attempts to substitute "Work, Family, Country" for "Liberty, Equality, Fraternity...