Word: homeyness
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Dates: during 1960-1969
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...former salesman himself, Gray takes particular pride in the sales force, has made it the industry's biggest (reported by Reynolds at 1,200 men, but estimated by the industry at up to 2,000) and most respected. Gray's taste in salesmen runs to those with a calculatingly homey counterside manner, men known at every crossroads store from New Mexico to Alaska for their friendliness, their willingness to set up displays and help the retailer in any task, their speed in filling cigarette orders. Result: the retailer often gives them a helping hand in turn, awards them choice display...
...nostalgic aura of the "old-fashioned." No one has better succeeded in transforming that folklore into fact than trim, green-eyed Margaret Rudkin, 62, founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. Maggie Rudkin-as she is styled in her company's homey TV ads-brought old-fashioned bread back to U.S. dinner tables in mass-production fashion, thereby baked her way into a $40-million-a-year business, which turns out 57 bakery products, employs 1,500 people in six plants. This week Mrs. Rudkin, a frequent guest lecturer at the Harvard Business...
Through the snowbanked rural reaches of the state, Kennedy and his pretty wife Jackie toiled, shaking hands, gathering dairy farmers together for talks, and making homey jokes, i.e., as the cow said to the farmer, "Thanks for the warm hand on a cold day." The response, on the whole, was fairly predictable: in the "backyard" of Minnesota's Humphrey, Kennedy could do little more than try to get himself known. (Humphrey himself was bedded down with a cold, missed most of his scheduled weekend foray, sent his wife Muriel to stump...