Word: homeyness
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...weeks and what did you see? A cinemascopic shot of a bunting-bedecked stage set between sunny crowds and smiling skies. Then a closeup of Ronald Reagan, standing against a blue backdrop (always blue) and delivering in patented style (bob of the head, hint of a grin) a homey Americanism. Cut to the faces of his listeners, some aglow in admiration, others damp with tears. A band bursts into melody, balloons sail heavenward, and cheers erupt from a thousand throats...
...taskmaster at work, Barrows also knew how to play. She threw lavish formal Christmas parties for her employees and clients, taking homey snapshots of some of the less circumspect guests. To celebrate New Year's Eve, she allowed her employees to keep half of the take; women who worked through the entire night kept 60%. For all her high living, Barrows believed in noblesse oblige: she volunteered to buy groceries for an elderly neighbor and donated money to the city's Meals-on-Wheels program...
While Richardson stressed his gold-plated qualifications, Shamie, 63, a self-made millionaire, echoed Reagan's homey themes of patriotism and family values...
Bush could be hampered by his Establishment background (old money, Andover, Yale) and his brittle mien. His somewhat shrill voice, unmodulated even after professional coaching, could grate next to Ferraro's homey lilt. "He sounds a little too hyper, a little too screechy," the ex-aide concedes...
...page section, appeals to the upwardly mobile young woman of the '80s with sexy models sporting slightly punk hairdos and clad in leather skirts, silk dresses and wool blazers. "Come share the excitement," teases the copy. "Looks that say you're going places." For the homey image with a difference, the catalog also carries twelve full-page photographs that are wry takeoffs of Norman Rockwell's paintings of American family scenes...