Word: homeyness
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...other, depicting an athlete who has fought his last battle and is dying, has the face of Hayes himself. The house has a figure 6-shaped swimming pool half inside the living room, lights that go on and off at the command of Hayes's voice, and such homey essentials as faucets that dispense Scotch, bourbon and champagne. There is also a bomb shelter stocked with a three-week supply of food, water and oxygen. For further protection, Hayes installed a heavy green living-room rug that climbs up a glass wall at the press of a button. Says...
...dissenting opinion, Justice Tom Clark said the court was in effect telling the railroads they must first go to the unions before abolishing surplus jobs. "Everyone knows what the answer will be," complained Clark, and quoted some homey doggerel to make his point. "It is like the suitor who, when proposing to a young lady, was told by her to go to father...
...some U.S. admen with a happy ignorance of today's welfare-state Britain but against a transplanted. British-born adman who knows very well what he is up to. David Ogilvy. president of Ogilvy, Benson & Mather, creator of the bearded snobbery of the Schweppes tonic ads and the homey British Travel Association campaign, thinks the Economist's criticism is true, but irrelevant. "I agree with every word of it." he says, "but the number of travelers visiting Britain has quadrupled since our campaign began...
...former salesman himself, Gray takes particular pride in the sales force, has made it the industry's biggest (reported by Reynolds at 1,200 men, but estimated by the industry at up to 2,000) and most respected. Gray's taste in salesmen runs to those with a calculatingly homey counterside manner, men known at every crossroads store from New Mexico to Alaska for their friendliness, their willingness to set up displays and help the retailer in any task, their speed in filling cigarette orders. Result: the retailer often gives them a helping hand in turn, awards them choice display...
...nostalgic aura of the "old-fashioned." No one has better succeeded in transforming that folklore into fact than trim, green-eyed Margaret Rudkin, 62, founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. Maggie Rudkin-as she is styled in her company's homey TV ads-brought old-fashioned bread back to U.S. dinner tables in mass-production fashion, thereby baked her way into a $40-million-a-year business, which turns out 57 bakery products, employs 1,500 people in six plants. This week Mrs. Rudkin, a frequent guest lecturer at the Harvard Business...