Word: honda
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Dates: during 1960-1969
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...HONDA: Gearshift problems possibly resulting in overabrupt deceleration in '67 CT-90 motorcycles...
...imports, with sales of 25,000, followed by Sweden's Volvo, Britain's MG and Japan's Datsun. The Japanese cars are rising fast: Toyota is now the second best-selling import in California, where the Japanese are driving hard prior to a nationwide push, and Honda will soon introduce...
...Honda now spends all his time and energy perfecting products in the company's research and development labs on the outskirts of Tokyo. Balding, quick to laugh, he wears a white mechanic's coat, eats in the company cafeteria with subordinates who affectionately call him Oyaji (Pop). "When I am wearing the white coat," says Honda, "I'm just one of the employees." Although Honda retains a controlling 7% of the company's stock, his only contact with the downtown Tokyo office is a monthly telephone conversation with Fujisawa, "to decide policy" that usually lasts five...
Something Alive. The unusual managerial approach has paid off. With five plants in Japan, a joint venture in Thailand, and subsidiaries in seven foreign countries, Honda reported $331.6 million in sales for the year ending Aug. 31, up $15.4 million from fiscal '65. Net profits are up $3,500,000 for the same period. In addition to cycles and cars, Honda produces a profitable range of products including small trucks, multipurpose engines, portable generators, power tillers, outboard motors and lawn mowers. Honda's plans for the future include a full range of automobiles and an airplane engine...
Motorcycles still account for 80% of the company's sales, and their throaty purr is the sound the Shacho-san loves best. "Driving a car," says Honda, straddling one of his new motor bikes, "is like sitting in a living room. Driving a motorcycle is like controlling something almost alive...