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Word: honda (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...HONDA: Gearshift problems possibly resulting in overabrupt deceleration in '67 CT-90 motorcycles...

Author: /time Magazine | Title: Autos: Many Are Called But Fewer Are Defective | 12/2/1966 | See Source »

...imports, with sales of 25,000, followed by Sweden's Volvo, Britain's MG and Japan's Datsun. The Japanese cars are rising fast: Toyota is now the second best-selling import in California, where the Japanese are driving hard prior to a nationwide push, and Honda will soon introduce...

Author: /time Magazine | Title: Autos: Buying Up but Selling Down | 11/25/1966 | See Source »

...Honda now spends all his time and energy perfecting products in the company's research and development labs on the outskirts of Tokyo. Balding, quick to laugh, he wears a white mechanic's coat, eats in the company cafeteria with subordinates who affectionately call him Oyaji (Pop). "When I am wearing the white coat," says Honda, "I'm just one of the employees." Although Honda retains a controlling 7% of the company's stock, his only contact with the downtown Tokyo office is a monthly telephone conversation with Fujisawa, "to decide policy" that usually lasts five...

Author: /time Magazine | Title: Japan: Honda's New Wheels | 10/7/1966 | See Source »

Something Alive. The unusual managerial approach has paid off. With five plants in Japan, a joint venture in Thailand, and subsidiaries in seven foreign countries, Honda reported $331.6 million in sales for the year ending Aug. 31, up $15.4 million from fiscal '65. Net profits are up $3,500,000 for the same period. In addition to cycles and cars, Honda produces a profitable range of products including small trucks, multipurpose engines, portable generators, power tillers, outboard motors and lawn mowers. Honda's plans for the future include a full range of automobiles and an airplane engine...

Author: /time Magazine | Title: Japan: Honda's New Wheels | 10/7/1966 | See Source »

Motorcycles still account for 80% of the company's sales, and their throaty purr is the sound the Shacho-san loves best. "Driving a car," says Honda, straddling one of his new motor bikes, "is like sitting in a living room. Driving a motorcycle is like controlling something almost alive...

Author: /time Magazine | Title: Japan: Honda's New Wheels | 10/7/1966 | See Source »

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