Word: honda
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Dates: during 1960-1969
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...have been embarrassingly over-researched. Technicians recently began checking motorbikes in rural areas to determine which could most quickly and easily carry provincial authorities to remote villages. After testing the British, French and American models that had been painstakingly selected, they discovered that local officials were already operating Japanese Honda motorcycles, which are ideally suited for the slightly built Thais. In addition, many mechanics in rural Thailand already had stocks of spare parts and service facilities for Hondas. Wryly admitting that the work was largely unnecessary, one MRDC researcher reported that at least the work led to an important observation...
...whizzy world of two-wheeled transportation, Honda Motors Co. of Japan has long since lapped the field. Honda's U.S. export models are the fastest selling numbers since the salad day of the Harley-Davidson. Its cycles take home most of the prizes in international racing. Its new, lightweight "Little Honda" motor bike sells like soy sauce in Japan, will be introduced in the U.S. next year at about $100. And now the world's largest motorcycle manufacturer is tooling up for a sharp turn into the international auto market...
This month Honda announces production of a 500-cc. midget car that will be available in Japan, Europe and the U.S. Early next year, the company plans to enter its 5800 sports car in the U.S. and European markets. Convertible and hardtop versions of the S-800, a small, four-cylinder, four-carburetor model that resembles the Austin-Healey Sprite, will sell for slightly less than $2,000 in the U.S. The pint-sized Honda 500 will cost about $1,100, will compare with British Motors' Mini Minor and the Fiat 600. Both the 5800 and the 500 derive...
Shacho-San Is Oya)!. The man behind the company's success is 60-year-old Shacho-san (President) Soichiro Honda, who thinks of his racing-car engines as "moving laboratories." Honda, the eldest of seven sons of an impoverished blacksmith, grew up in a tiny village 140 miles southwest of Tokyo, dropped out of school at 13, developed an early interest in engines. He opened his own auto repair shop at 22, raced cars, set national speed records, then quit the track at 31 after a serious smashup. Recuperating from his injuries, Honda conceived plans for his own motor...
...close of World War II, he bought up small surplus army engines that had been used to operate communications equipment, adapted them for Honda-built power bikes that ran on fuel extracted from pine roots. When the supply of engines dwindled, Honda began building his own, and the groundwork for the present-day company was completed. Honda incorporated in 1948 with working capital of $2,777 and 34 employees. Cycle sales accelerated, the company grew, but Honda quickly tired of administrative and marketing chores, eventually turned them over to Takeo Fujisawa, an intense sales executive who has since risen...