Word: honda
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Dates: during 1980-1989
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...foreign auto in the U.S.? Since 1975 the titleholder has been Japan's Toyota, but maybe not for much longer. After a dingdong sales battle, auto-industry experts forecast that by year's end, U.S. car buyers will have crowned another best-selling make. The new champion: Honda, a product from a company that little more than a decade ago was more famous for its motorcycles and motor scooters than for its automobiles. The spunky Japanese car manufacturer, which sold only 9,500 cars in the U.S. during its first season in 1971, expects to sell...
...Honda's rapid acceleration is significant not only for buyers of foreign cars but for the domestic U.S. auto industry, which is expected to produce about 8.7 million cars this year. At a time when American auto firms are fighting hard to regain ground lost earlier to Japanese and other foreign manufacturers, Honda has established a strong U.S. foothold with its shrewd decision in 1977 to build an assembly plant in Marysville, Ohio. Honda's expansion is also a sign that Japanese manufacturers are gearing up their competitive engines to maintain and enlarge their market share...
...with a full stomach than a hungry one. We have hungry people in this nation, and we could feed them," Bradley said, furrowing his brow in a look of disgust. "But there is politics, and corruption." Afterward, three game Soviets took turns roaring down a gravel road on a Honda three-wheeler. When the last one disappeared over a hill for a moment, no one seemed to notice, not the American who owned the machine and not the Soviets who might / wonder if the rider would ever come back. Trust and goodwill come so easy in the heartland...
...Ichi Kangyo. The name does not have the same familiar ring as Toyota, Honda, Sony or Nikon. But Tokyo-based Dai-Ichi Kangyo is a global business enterprise that has, in a sense, become more powerful than all those other Japanese companies combined. According to figures released last week by the American Banker newspaper, Dai-Ichi Kangyo, whose assets reached $207 billion in the first quarter, has just surpassed New York's Citicorp ($176 billion) as the largest banking company in the world...
Despite the careful structuring, it is doubtful that all the clients will be pleased. One potential conflict was resolved early last week when Needham announced that some of its executives were buying the company's Los Angeles office and forming a new agency of their own, taking along Honda and other clients. Automotive clients still represented by parts of the new holding company are Volkswagen and Audi (DDB) and Chrysler-Dodge (BBDO...