Word: honda
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Dates: during 1980-1989
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...adding to recent increases. Toyota, the largest Japanese automaker, has marked up its price tags by an average of 7% since the beginning of the year. A Toyota Cressida now costs $17,480, up 11.4% from $15,690. In the same period, the price of a Honda Accord LX has increased by 17%, to $12,469. Last week Nissan Motor U.S.A. announced price hikes of about 3% on some of its 1986 cars and trucks...
Even better, in fact, than a brand new Honda...
...Honda CRX, the prize for the lucky winner of a local radio station's sweepstakes...
...know whether or not I would have passed up the Honda if I had won--yeah, I put my name in the box like everyone else--but my conscience breathed a sigh of relief when the slick PR man crooned, "Peter Grossman, of Ithaca. New York, come on down...
...Excel is certain to intensify competition among makers of small cars. The rivals include Ford's Escort (base price: $6,052), Chrysler's Omni and Horizon ($6,209), the Toyota Tercel ($5,598), the Nissan Sentra ($5,649) and the Honda Civic ($5,649). Admits one Detroit executive: "The Excel will be a formidable competitor for everybody in the low end of the market...