Word: honda
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Dates: during 1980-1989
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...stranger down in Little Tokyo," says Warren Furutani, 35, a counselor at U.C.L.A. "My life is full of contradictions." Indeed so. Furutani was born in L.A. He does not speak Japanese, but insists that his house guests take off their shoes. He frets about the ethics of buying a Honda. His son is named Sei Malik Abe Furutani. Says the father: "I want to teach this child to learn Japanese, to learn the customs and yet still be an American...
...imposing the tariff, Reagan was following the recommendation of the U.S. International Trade Commission. In January, the I.T.C. agreed with Harley that the company needed temporary relief from the big wheels of Yamaha, Suzuki, Kawasaki and Honda. Since 1978, H-D has lost more than a third of the big-bike market (engines of more than 700-cc displacement) to the Japanese. According to Harley-Davidson Chairman Vaughn L. Beals, 1982 sales of about $200 million were down 20% from the preceding year. One reason for the Japanese success is pricing: Harley's top-of-the-line touring model...
...world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...
Japan has been prodding Toyota for some time to begin producing cars in the U.S. to help ease trade tensions between the two countries. The company has been slow to move, although Honda Motor Co. is assembling Accord subcompacts in Ohio, and Nissan Motor Co. will build pickup trucks later this year in Tennessee. Growing protectionist sentiment in the U.S. may have given Toyota a nudge. The new venture will give the company greater access to the U.S. market. Fearing an American clampdown on their autos, the Japanese agreed to limit exports to the U.S. for the past two years...
...While Honda Motor Co. has already begun producing Accords at its plant in Marysville, Ohio, and Nissan Motor Co. will be turning out pickup trucks in Smyrna, Tenn., later this year, Toyota has dragged its feet on U.S. production for a decade. In 1980 it initiated talks with Ford about a joint production arrangement, only to break them off after a year of protracted discussion. Now a decision is being forced upon the company. Next month the agreement under which Japan "voluntarily" limits its auto exports to the U.S. to 1.68 million cars annually is due to expire. With...