Word: honda
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Dates: during 1980-1989
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...minutes later ran smack into a police roadblock. Two Nyack police officers who had stopped the lead vehicle, an orange U-Haul van, were shot dead by figures who leaped from the back of the van. Several of the suspects jumped into a second getaway car, a tan Honda. After it crashed three miles away, four people were arrested and all of the $1.6 million was recovered. A third car, a white Oldsmobile, sped away and was later found abandoned. Authorities began searching with bloodhounds and helicopters for an additional four to eight fugitives...
...hurry to relinquish it and return to the barracks. He has started to shed some of the military image; in-place of the camouflage fatigues and jaunty beret that were his trademark in the early post-revolution period, he now occasionally wears well-tailored suits. The modest Honda Civic in which he drove himself last year is seldom seen these days. Instead, he races around Monrovia in a chauffeured black Mercedes-Benz limousine flanked by motorcycle police with wailing sirens. A hairdresser comes to his suite in the Israeli-built Executive Mansion each morning to fluff up his luxuriant Afro...
More and more companies are making the same decision as Mrs. Paul's. They are using established brand names on new products, a strategy known on Madison Avenue as "brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain...
...distributor. "Ten years ago, we were but a babe and Chrysler a big man," recalls Tojo. "Now Chrysler is a big burden for us." As Chrysler's financial problems have worsened, its dealer base has shriveled, and Mitsubishi has steadily lost ground to tough Japanese competitors like Honda and Toyo Kogyo. Last year, Mitsubishi's cars, which include the sporty Challenger and the economical Colt subcompact, accounted for only 6.9% of all Japanese exports...
...Toyota, Datsun and Honda spell relief for many American families, they spell crisis for the Big Three U.S. automobile manufacturers. The Chrysler Corporation's crippling drop in sales has turned it into a ward of the government, while Ford's and General Motors' record sales drops have left the two companies begging for help in protecting against a further Japanese on-slaught. Detroit has recently requested that the government help limit imports, so that it can recoup sales and build a base for developing new car lines to compete with its formidable opposition. In response, the Reagan administration has reported...