Word: honda
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Dates: during 1980-1989
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...they do not want. Both Carter and industry officials would like the Japanese to construct assembly plants here, and last week Nissan Motor, which makes the Datsun, announced plans for a new $300 million truck plant to be built in either the Great Lakes region or the Southeastern U.S. Honda will begin construction of an auto plant by the end of 1980 next door to its Marysville, Ohio, motorcycle facility...
...success in many products. We know that compared to a few years ago, we now buy Japanese hi-fi equipment instead of American, Japanese cameras instead of German, Japanese television sets instead of American, Japanese watches instead of Swiss. The four largest motorcycle manufacturers in the United States are Honda, Yamaha, Kawasaki, and Suzuki. Twenty years ago the Japanese produced less than 100,000 automobiles, last year 100 times as many--10,000,000--about the same as the U.S. produced. Since it does not involve consumer goods, fewer Americans know that Japan produces about as much steel...
Boeing: builder of strategic bombers, ballistic missiles and jumbo jets. Boeing: the nation's 29th largest industrial company, but a firm with a plain-talking chairman of the board, Thornton ("T") Wilson, who drives unpretentiously around Seattle in a Honda instead of the company limousine. Boeing: the best planemaker in the world today, eclipsing all competition in the civilian aircraft business...
...navy blue sweater. When the temperature gets too cold, he can even be seen working in his hat and overcoat. And despite a yearly income in the million-dollar range, Wilson still lives in the same house he bought 30 years ago and drives himself to work in a Honda Accord. Behind the folksy down-home style, though, is a tough, raw-hewn engineer. On his office wall hangs a laminated olive branch, a peace offering from a group of squabbling managers who once exasperated their chairman. When they could not reach a consensus at a meeting, Wilson slammed...
...some time, Honda's chiefs have been considering a U.S. plant. Unlike Toyota and Nissan, Honda has stretched its existing production capacity to the limit. Hence expansion makes sense, whether in Japan or overseas. Also, Honda sends 42.9% of its output to the U.S.; Toyota sends 44.6% and Nissan 43.9%. Honda has much to lose if the U.S., which imposes a rather modest 3% tariff on imported cars, raises higher barriers or otherwise seeks to restrain imports, as Britain, France and Italy have done over the past several years. Admits Kawashima: "I would be less than candid...