Word: honda
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Dates: during 1980-1989
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...explain it to you," says Jackie Mason in his television commercials for the new Honda Prelude with four-wheel steering. Jabbing his elbows this way and that, the Borscht Belt funnyman proceeds to confuse a subject that is already complicated: "The car is going like this, the wheel is going like that, you're going like this because you can't figure out where did the back...
...pitch may be skewed, but the viewer gets the message: something new and strange is happening to the way cars are steered. Like so many technological advances these days, this one was made in Japan. Honda and Mazda began showing 1988 models with four-wheel steering in U.S. showrooms in September, and san and Mitsubishi are expected to follow quickly. Detroit's carmakers say they are still studying what is turning out to be the most talked about automotive innovation of the year...
...gravel roads at speeds over 70 m.p.h." In Japan, where the technology was first marketed more than two years ago, car buyers seem favorably impressed. Nissan reports that 40% of the Japanese who pick the flashy Skyline model ask for four-wheel steering. Some 75% of those buying new Honda Prelude in Japan have purchased the high-tech option...
...handling and maneuverability. The question, he says, is whether Americans will be willing to pay the premium of some $1,000 the Japanese are charging. "We have come down on the side of it not being worth what it costs ! right now," says Runkle. "But we could be wrong. Honda could come in here and clean our clock with four-wheel steering...
Autoworkers cheered ten years ago, when the first Volkswagen Rabbit hopped off the assembly line in Westmoreland County, Pa. It was the start of a new breed: a foreign brand built on U.S. soil by American workers. The plant's initial success helped inspire Honda, Toyota, Nissan and Mazda to open U.S. plants of their own. But last week the pioneering VW plant came to grief, a victim of growing competition in the American market. Volkswagen, whose U.S. sales have plunged from 162,005 autos in 1981 to 73,920 last year, said it would halt production at the Westmoreland...