Word: honda
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Dates: during 1980-1989
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...debt, as a proportion of after-tax income, has risen from 14% in 1983 to 20% last year. Just as consumers during the '20s splurged on such newfangled products as radios and roadsters with rumble seats, today's shoppers have gone into deep hock for compact-disc players and Honda Preludes. The difference is that consumers in 1987 can choose from many more enticing borrowing vehicles, most notably an array of credit cards with huge credit lines at high interest rates. Potentially the most dangerous new device is the home-equity loan. Homeowners who borrow too heavily could lose their...
...another innovation on their cars: back wheels that turn right and left, just like front wheels. Four-wheel steering, or 4WS, first appeared in Japan two years ago on Nissan's high-performance Skyline autos. Now an advanced version of 4WS is being offered to Japanese car buyers, by Honda on its latest Prelude two-door and by Mazda on its luxury Capella...
...there is a battle under way between commercial banks and investment banks. But there is a bigger financial fight raging, with far more profound consequences for the American consumer and the future of our financial system. At issue is whether corporate giants like General Motors, Sears and Honda should be allowed to own non-bank banks, which would destroy the historic separation between banking and commerce in this country. The Reagan Administration supports the breaking down of these walls. Federal Reserve Board Chairman Paul Volcker, among others, does not. The matter, now before Congress, makes the turf wars between commercial...
...destined to become one of the most futile and foolhardy moves in marketing history, as ridiculous as trying to sell snow to Eskimos or coals to Newcastle. Six years ago BMW, the West German automaker, decided to start a major drive to increase its exports to the land of Honda and Toyota. Walter Sawallisch, director of marketing for BMW Japan, recalls vividly the reaction his company got from industry experts: "When we began, people told us there was no chance at all. They said the Japanese would never buy foreign- made cars...
...nothing to trade in. Inkley, a Chesterfield, Mo., interior-design coordinator, solved her dilemma by signing a four-year auto lease that avoided the hefty down payment a normal car loan would have required. Cost of the lease: $239.04 a month. She drove home in a new white Honda CRX complete with automatic transmission, air conditioning and AM-FM radio...