Word: honda
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Dates: during 1990-1999
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This deftly written book, which is excerpted in the current issue of Wired and will be in bookstores beginning this week, charts the development of the "VWPC" (for Volkswagen Personal Computer), a consumer-friendly $300 device that emerges from La Honda, an elite research center in the Silicon hills, and threatens to lay waste the industry-standard PC. By the time the new computer is ready to demo, Bronson has filled the plot with enough corporate double dealing, espionage and sleight of hand to libel all of California...
Like Java, which knocked around Sun for years before it emerged to transform the computer industry, the hypnotizer and VWPC have their share of detractors. One of them is Hank Menzinger, the hapless president of La Honda, who dismisses the VWPC as unworthy until the concept catches on, and then steps forward to claim credit. He sounds a lot like Eric Schmidt, Sun's chief technology officer, who thought the Web was such a waste of time he once threatened to charge employees $50 apiece for their Web browsers, but in the end took credit for Java...
...national spotlight revealed Lisa Hathaway (pictured on this page) as a New Age mother who had been schooling her children at home. In September she was notified by the La Honda-Pescadero, California, school district that she had to enroll her son Joshua, 9, in school in order to comply with state law. She reluctantly agreed to do so, saying, "I'm doing it to be legal and doing it as a temporary measure until I get the law changed. I happen to value education. I do not value school in any way." Hathaway, who is writing a book about...
There are, no doubt, engineering solutions for most of these problems. Honda, for example, claims its automated driving system can safely reduce the gap between vehicles traveling 35 m.p.h. to 6 ft. while retaining a 3-ft. margin of safety. But margins of safety are in the eye of the beholder, as Chrysler's Zyburt and I discover about halfway around one of the track's cobblestone lanes. "This is where it gets rough on our test drivers," he warns me, just as, on cue, the Jeep slams to a halt, throwing us painfully against our seat belts. "Oops," Zyburt...
...nonsense Republican, Hobson has used his business experience to negotiate things like NAFTA protections for flat grass and broomcorn--farmed in his district--and lobby against the American Automobile Labeling Act for constituents who work at the local Honda factory...