Word: honda
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Dates: during 1990-1999
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...local Ford plant. Around the nation, companies are offering incentives to workers who buy American cars. Monsanto, for example, will pay $1,000 to every one of its 12,000 workers who buys a car made in North America (or in one of Japan's American factories, such as Honda's Ohio plant or Nissan's Tennessee plant...
These same quotas have, in turn, kept Japanese auto manufacturers from competing in the U.S. market with less-established manufacturers from other countries such as South Korea and Yugoslavia. Honda and Toyota, not just G.M., Chrysler and Ford, have thus been able to keep their prices artificially high. Where the money consumers have spent "protecting" these businesses might have gone, in the free market, is anyone's guess. In any case, it would have gone to other productive enterprises, or even into savings or investment...
...contrast, the heads of Japan's Big Three -- Shoichiro Toyoda of Toyota, Nobuhiko Kawamoto of Honda and Yutaka Kume of Nissan -- earned a total of $1.8 million, counting bonuses. Moreover, while the Japanese execs are presiding over thriving enterprises, the U.S. auto industry is coming off one of its worst years ever. Sales of American-made cars plunged 12.6%, to 8.7 million, in 1991; more than 40,000 autoworkers lost their jobs, and GM announced plans to eliminate 74,000 jobs by 1995; and the Big Three rolled up financial losses that analysts predict could exceed $6 billion...
...black type, THE LAWS OF PHYSICS CANNOT BE LEGISLATED AWAY. The occasion for this uplifting lesson is the debate on George Bush's energy plan, which emphasizes domestic energy production to the exclusion of conservation. Environmentalists point out that raising fuel-economy standards from 27.5 m.p.g. to 34 (Honda and Toyota just announced they would start selling some cars with engines that do twice as well) would save more oil than expedited drilling in Alaska could provide. The carmakers clearly wanted to nip that idea in the bud. Efficient cars are smaller cars, and therefore fuel economy, they...
...Japanese companies that seem to take their Californians most seriously. Of the two dozen or so cars that have been largely or entirely designed in California over the past 15 years, most have been Japanese, notably the Miata, Honda's sporty CRX and Toyota's Celica. Mercedes, which set up shop only last October, plans to have a California prototype by the end of next year. The other Europeans are proceeding more timidly. The sort of California innovations Audi expects in the near term, for instance, are tilt- down steering wheels and dashboard coffee-cup holders...