Word: honda
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Dates: during 1990-1999
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Retired auto executives say the darnedest things. In his forthcoming book, A Better Idea, former Ford chief DONALD PETERSEN writes that his company's quality improvements during the '80s failed to put the automaker ahead of the Japanese. "Right now, I rate Toyota the best, followed by Honda, and Mazda does a great...
...meet government-mandated fuel-economy standards and still satisfy drivers' demands for performance, carmakers are constantly struggling to boost mileage without cutting power. Last week in Tokyo, Honda and Mitsubishi simultaneously said they have developed engines that can increase mileage up to 20% without cutting performance. Honda's VTEC-E engine, which the company says can get up to 65 m.p.g. on the highway without sacrificing power, will be offered in the Civic Hatchback VX, which makes its U.S. debut later this year. The new engine, which will eventually be available in all Honda models, is likely to be slightly...
...revolutionize biology flashed into the mind of a hippie- holdout biochemist during a midnight drive in 1983. While winding through the mountains of Northern California, Kary Mullis envisioned a way of easily copying a single fragment of DNA in a chain reaction that so surprised him, he pulled his Honda Civic off the road to admire the view in his mind...
...born between the towns of Mariquita and Honda Tolima. My father was a painter and a draftsman, and my mother was a housewife. We were three brothers and three sisters. When I was 15, I started working as a clerk in a drugstore in Cali. By the time I was 20, I was the manager, and at 25, 10 years after entering the business, I quit in order to start my own drugstore...
Detroit's troubles are far from new, and they're remarkably tenacious. Despite a decade of cost slashing and a $110 billion drive to upgrade factories, U.S. carmakers keep losing ground to such relentless powerhouses as Honda and Toyota. Japanese-based automakers roared from a 12% share of the U.S. car market in 1979 to 25% in this year's first quarter. And while the recession has clobbered many Japanese firms too, their U.S sales fell only 11% in the first quarter, vs. a whopping 21% decline for American companies. And the gap is growing: Japanese makers last week reported...