Word: honda
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Dates: during 2000-2009
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...Prius? De Marchi: Prius drivers get a big kick out of their car's altruism, but they also smile because they've joined an ideological team. In a way, it is fundamentally irrational to buy a Prius. If you want to save the environment, you can buy a Honda Civic or another car that's almost as fuel efficient and way cheaper. With the money you save you can buy a chunk of the rain forest or carbon credits. You don't buy a Prius because you want to do all you can to save the environment; you also want...
...lovers of tuna. In Tokyo's upmarket Okusawa suburb, the lunch crowd at the sushi restaurant Irifune has thinned out. Katsumi Honda, Irifune's owner and head sushi chef, rhythmically chops blocks of pink and red flesh behind a counter. Now 68, Honda remembers how, as a boy, his first bite of Japanese hon maguro, or bluefin, inspired him to become a chef. For Honda, it's the only tuna there is. "Once you experience our natural maguro, you cannot go to a conveyor-belt sushi place anymore," he says. In 2001, when the yen was still rolling, Honda helped...
...Beyond Bluefin As majestic and imperiled as it might be, all the world's bluefin catch accounts for less than 3% of the tuna that people eat. For the $175 that a plate of Honda's maguro runs to, you can buy half a year's supply of canned tuna from the Ocean Canning Corp. in General Santos. Inside Ocean Canning's processing plant, rows of men and women in blue smocks skin, bone and pack thousands of fish into cans sent to customers in Europe. Outside, dozens more would-be workers line up at the cannery's office, applications...
...second straight year, the Ford Motor Co. has scored as the only Detroit automaker with quality and reliability to match that of Toyota and Honda, which between them have locked up nearly 25 percent of the enviable "Most Reliable" car list compiled by Consumer Reports magazine. To compile the list, the magazine surveys its readers about their cars and uses that data to predict reliability for car models currently on sale. (See the most important cars of all time...
...Ninety percent of Ford, Mercury, and Lincoln products were found to have average or better expected reliability, matching and even surpassing the scores posted by Honda and Toyota and their associated brands, such as Acura and Lexus, the magazine said...