Word: honda
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Dates: during 2000-2009
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...Fast and the Furious and its sequel showed that kids these days prefer a rebuilt Honda Civic to a handmade Ferrari. The import-car "tuner" craze--a cultural blend of hip-hop, Tokyo pop and Old West outlaw--is expanding its influence into the toy industry, with the arrival of the new XMODS radio-controlled cars at Radio Shack. The $49.95 racers, replicas of cars popular on the real-life scene, can be customized with authentically reproduced big-league gear, including Bomex body kits and Eibach suspension springs. Under the hood, there's more tweaking: you can swap engines...
...reputation for durability isn't suffering as much in Europe; its cars stack up well against rivals from Opel, GM's European subsidiary, and France's Renault (and far better than Italy's Fiat and France's Peugeot). In the U.S., the benchmarks for high quality are Toyota and Honda, nameplates that haven't sold as well in Europe (though that's changing). But the Golf V and its variants are facing a tougher European marketplace. The Golf will take on a new Opel Astra, which launches early next year, and faces formidable foes in the Peugeot 307, Renault...
...Robert Büchelhofer, resigned under pressure and was replaced with several executives who now each command one brand. Will such moves be enough to lure back customers like Ann Jones? A few weeks ago, she grew fed up with her Jetta and traded it in for a new Honda Accord. It's a testament to VW that she did so grudgingly. "I will miss the Volkswagen style and I was saddened to leave my Jetta," she says. But her Accord provides her with something the Jetta never could: "I have more peace of mind...
Toyota introduced the Prius in the U.S. in 2000, and Honda's Civic hybrid came out last year. Both cars save gas by drawing power from an electric motor that automatically recharges as you drive--no plugging in required. But the completely redesigned 2004 Prius is the first eco-friendly vehicle that not only saves money at the pump but also serves as a decent-size family car with a little oomph. Best of all, it sells for the same price as the original Prius...
...took a robot to breathe life into a state dinner. In Prague, Japanese Prime Minister Junichiro Koizumi charmed guests with assistant envoy ASIMO, a Honda humanoid. Asimo paid tribute to Czech writer Karel Capek, who coined the term robot in his 1921 play R.U.R. The mechanical sidekick also danced and made a toast--in Czech--but revealed that he was too young to drink...