Word: honda
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Dates: during 2000-2009
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...Beverly Hills is a nice place to be a rat." RAY HONDA, Los Angeles county health inspector, commenting on the tony California town's recent rodent infestation...
...happening online too, as marketers look for alternatives to banner or pop-up ads. Some firms, such as Honda, IBM and Burger King, are turning to start-ups like YaYa to create "advergames"--online games that include a subtle or overt commercial message--to grab Web surfers' attention. And with the help of New York City software company ActiveBuddy, marketers such as Elle magazine and Capitol Records have created branded interactive agents that can chat online, provided that the Web surfers initiate the conversation...
...investors who want independent analysis of corporate environmental performance, Innovest, a research firm based in New York City, assigns bond-style ratings. A report on the automotive industry gave high marks (AAA) to Toyota and Honda for their work in setting environmental standards for their factories--and their suppliers. Porsche (CCC) trailed all 13 competitors that Innovest studied, partly because of a poor showing on fuel-economy standards...
...first solution, a few years ago, was battery-powered electric cars, like Ford's cute little Think model. But electric cars have less range than gas-powered cars, and it's hardly convenient to recharge the batteries. The newer gasoline-electric hybrid cars, like the Toyota Prius and Honda's hybrid Civic, recharge themselves and go much farther on a gallon of gas than do conventional cars, but they aren't pollution free...
Support for fuel-cell cars is accelerating faster than a Corvette. Every U.S. automaker has demonstrated a prototype version, and full-scale production models are expected to come out within the next 10 years as costs drop. Before the big roll-out, Toyota and Honda plan to bring small test fleets to market in the U.S. sometime next year, and Ford says it will follow in 2004. To speed the debut of the fuel cells, President Bush is proposing tax breaks and other industry incentives...