Word: honda
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Dates: during 2000-2009
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...while Tokyo's major investment goal may be practical, robotics is also prestigious, giving Japan's big technology companies a global showcase for their cutting-edge research capabilities. Honda devoted millions of dollars towards the development of its first walking humanoid ASIMO "with no hope of direct commercial success," says Noel Sharkey, a robotics professor at the University of Sheffield. The exercise both "shows that they are technological leaders," Sharkey says, and gives Honda a chance to "reward the very best engineers in the company by placing them on the ASIMO team." (Read about robots in the U.S. army...
...beginning of May. Some foreign-based automakers had even higher numbers: Suzuki has a 108-day supply, Jaguar dealers are sitting on a 92-day supply, Mitsubishi stands at 84 days and Mazda has 78 days of supply, according to estimates from dealers collected by J.D. Power & Associates. Honda, which traditionally has kept inventories lean, has a generous 64-day supply; Daimler's Mercedes-Benz and Smart units, also lean players, have a combined 63-day supply of vehicles. Even Volkswagen, which has been aggressively promoting its cars while other carmakers trimmed advertising, had a 78-day supply of autos...
...aimed at the broad midmarket where motorists move among sedans, minivans and SUVs. The crossover segment, where vehicles are lighter and more fuel-efficient than traditional SUVs and not as dowdy as minivans, has grown in recent years, but the previous version of Equinox underperformed against Toyota's Highlander, Honda's Pilot and Mazda's CX9. The 2010 Equinox has a better, functional interior, more power and significantly better ride and handling than the old version, but it is an open question whether the improvements are enough to motivate motorists to trade in their Japanese or Korean models, which still...
...June below the 10 million-unit annual sales pace, which puts new vehicle sales at the slowest pace since the recession in 1958 - a downturn that forced some carmakers, notably Packard, to shut their doors for good. Meanwhile, each of the Big Six (the three domestic carmakers plus Toyota, Honda and Nissan, which together account for 75% of all vehicle sales in the U.S.) reported double-digit declines in sales. The declines ranged from 11% at Ford to nearly 42% at Chrysler. German automakers such as Volkswagen, BMW, Porsche and Mercedes-Benz also reported double-digit declines...
...hybrids, and the market is in its infancy. Toyota, for all its success with the Prius, has said it could launch EVs in the U.S. by 2012, but has not announced plans to introduce them in Japan. "If you're third or fourth, you'll never beat Toyota or Honda head on," says Richter. "But you can beat them if you change the rules of the game...