Word: honda
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Dates: during 2000-2009
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...first task: building a carport to shelter his newly purchased Honda Civic...
India, home of the $2,500 Tata Motors Nano, is quickly becoming the capital of a new generation of tiny econo-cars as major auto manufacturers crowd into the fast-growing market. Over the next 18 to 24 months, Honda, Toyota, Ford, General Motors and Nissan-Renault are all launching compact vehicles for India, which is rising as a manufacturing and export hub for cheap, fuel-efficient transportation...
...Tata Motors at 14%. But the rankings are set to change as others pile in. On Dec. 12, Volkswagen announced its first made-in-India compact, the Polo, which will be manufactured at Chakan, 110 miles (175 km.) from Mumbai. India will also be the lead country for Honda Motors' planned global small car - tentatively named the 2CV - which will begin selling by the end of 2011. Struggling General Motors began producing the pint-sized Chevrolet Spark in India last year and plans to roll out another compact, the Chevrolet Beat, in the first half of 2010, while Ford Motors...
...colossal ineptitude of the big car companies: Ugly, low-quality cars with shameful gas mileage. Layers of redundant management that relied on amateurish financial controls. Insular thinking reinforced by decades of outsize market share. It was as if Detroit had drawn a road map for Toyota and Honda. And the Japanese drove right in, decimating the U.S. companies. In 1979, GM's U.S. employment peaked at 618,365. Today it's at 75,000 and falling fast. GM's U.S. market share, once about 50%, has fallen to about 20%. True, the quality and efficiency of American cars have improved...
...first glance appears an admirable austerity move has quickly fueled conspiracy theories and come to symbolize the government's inability to set priorities in the face of drought, food shortages and the lingering threat of political violence. Why, average Kenyans are asking, the Volkswagen Passat and not a Toyota, Honda or some other cheap and more widely available alternative? "To me, these guys are playing around with the minds of Kenyans," says Martin Kitunga, the 37-year-old senior mechanic at New World Auto in Nairobi. "Passat or Mercedes, it doesn't make that big a difference. If they really...