Word: honda
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...there is a battle under way between commercial banks and investment banks. But there is a bigger financial fight raging, with far more profound consequences for the American consumer and the future of our financial system. At issue is whether corporate giants like General Motors, Sears and Honda should be allowed to own non-bank banks, which would destroy the historic separation between banking and commerce in this country. The Reagan Administration supports the breaking down of these walls. Federal Reserve Board Chairman Paul Volcker, among others, does not. The matter, now before Congress, makes the turf wars between commercial...
...destined to become one of the most futile and foolhardy moves in marketing history, as ridiculous as trying to sell snow to Eskimos or coals to Newcastle. Six years ago BMW, the West German automaker, decided to start a major drive to increase its exports to the land of Honda and Toyota. Walter Sawallisch, director of marketing for BMW Japan, recalls vividly the reaction his company got from industry experts: "When we began, people told us there was no chance at all. They said the Japanese would never buy foreign- made cars...
...nothing to trade in. Inkley, a Chesterfield, Mo., interior-design coordinator, solved her dilemma by signing a four-year auto lease that avoided the hefty down payment a normal car loan would have required. Cost of the lease: $239.04 a month. She drove home in a new white Honda CRX complete with automatic transmission, air conditioning and AM-FM radio...
...invasion from overseas shows no signs of slowing down. Last week Honda, the leading Japanese carmaker in the U.S., announced a major $450 million investment in a new Ohio facility to build engines and car components for use in the company's Marysville, Ohio, assembly plant...
...currency change and past protectionism have spurred the explosive growth of Japanese manufacturing facilities on U.S. soil. Honda and Nissan operate plants in Ohio and Tennessee, respectively, that together produce 560,000 vehicles annually. They will soon be followed by Mazda (Michigan), Toyota (Kentucky) and a joint venture, location to be announced, between Fuji Heavy Industries (Subaru) and Isuzu...