Word: honda
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...York City consulting firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...
...There's no way you could get me into a tux," the cabbie replied as he sideswiped two Datsuns and a Honda motorscooter...
About 65 companies, ranging from new, little ones trying to make a name to giant marketers such as Honda, had nearly 100 booths at the indoor festival...
...Acura model line is one of Honda's boldest gambits. Honda has tried to give the car an upscale image by insisting that dealers for the new model keep their showrooms several miles away from regular Honda outlets. The Acura Legend, a sedan slightly bigger and more powerful than the Mercedes-Benz 190, sells in the U.S. for $19,000, around $10,000 less than the Mercedes, and has % been greeted with rave notices by U.S. auto reviewers. The Legend's smaller, sportier cousin, the Integra, is priced...
...road ahead for Honda may become treacherous as competitors begin offering greater financial lures and slick new models. Most auto experts, however, consider that the upstart has now established itself as the kind of contender that much bigger U.S. automakers would do well to watch closely. One reason for keeping a close eye on the feisty company could be seen last September when Marysville changed over from building 1985 Accords to the 1986 model, a process that required a near total retooling of the assembly line. In many U.S.-owned plants, such a changeover can consume several days, even weeks...