Word: honda
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...Japanese gained even more. Since the restraints made Japanese autos scarcer, the manufacturers were able to raise the prices of their cars an average of $1,300. Japan's Big Three--Toyota, Nissan and Honda--drove away from the U.S. with trunkfuls of dollars as they con- centrated sales on , their more expensive models, where the big profits are made. One Government study showed that the import restraints cost U.S. consumers more than $1 billion annually, with about 90% of it going to Japanese manufacturers and distributors...
Question: Which is the best-selling vehicle in the U.S.-the Chevrolet Cavalier, Ford Escort or Honda Accord? Answer: None of the above. A pair of pickup trucks, the Ford F-series and Chevrolet's C-series, outsell every passenger car on the market. Indeed, Americans are increasingly turning on to trucks. Says Chrysler President Harold Sperlich: "Car sales are good; truck sales are dynamite." U.S. automakers announced last week that some 3.8 million trucks have been sold this year, an increase of 33%, while car sales have risen...
...rotary engine that is the soul of its spirited RX-7 sports car, is joining Japan's automotive invasion of the U.S. Mazda announced last week that it would start producing cars in Michigan in 1987, bringing to four the number of Japanese automakers manufacturing in the U.S. Honda has a plant in Marysville, Ohio; Nissan has one in Smyrna, Tenn., and Toyota will begin producing cars this month in a venture with General Motors in Fremont, Calif. Mazda plans to construct a $450 million assembly plant near a Ford foundry in Flat Rock, literally in Detroit...
...also unable to benefit from GM's woes, since their U.S. sales this year are limited to some 1.85 million vehicles under restrictions first negotiated in 1981. Said a Japanese automaker in Tokyo last week: "There is no room for us to take advantage of such a situation." Honda, the only Japanese company currently assembling cars in the U.S., expects to turn out 150,000 vehicles this year at a plant in Marysville, Ohio...
High-performance Japanese imports, including the Honda Prelude and Mazda 626, are in demand. But some of the most popular models are in short supply, since Japanese manufacturers have agreed to quotas on their shipments to the U.S. That gives dealers a chance to make tidy profits. Kramer Motors Honda in Santa Monica, Calif., for example, adds a $2,000 markup to the $6,300 sticker price of the subcompact Honda...