Word: honda
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When I went abroad, a lot of people said to me, "I know Japan: Toyota, Sony, Honda." Now your special issue shows a complete picture of my country to people all over the world. Your articles examine modern Japan from its technical skill to its traditional culture of geisha and harakiri...
...large-scale production. Nonetheless, Japanese businessmen have frequently ignored MITI'S philosophy and advice. In the early 1960s, MITI tried to persuade the then ten Japanese automakers to merge into two companies: Toyota and Nissan. Only one complied, joining Nissan. Later in the decade, MITI wanted to keep Honda, the motorcycle firm, out of the auto business But Soichiro Honda, the company's legendary founder, who was known as Old Man Thunder, defied the government, brought out his minicars and built the firm into Japan's third largest auto manufacturer behind Toyota and Nissan. In industries that...
...Japanese are usually minutely well informed about their prospective partners. Recalls a onetime official of BL PLC (formerly British Leyland) who worked on a joint agreement with Honda: "The Japanese negotiators seemed to know more about our labor and managerial problems than...
...stranger down in Little Tokyo," says Warren Furutani, 35, a counselor at U.C.L.A. "My life is full of contradictions." Indeed so. Furutani was born in L.A. He does not speak Japanese, but insists that his house guests take off their shoes. He frets about the ethics of buying a Honda. His son is named Sei Malik Abe Furutani. Says the father: "I want to teach this child to learn Japanese, to learn the customs and yet still be an American...
...imposing the tariff, Reagan was following the recommendation of the U.S. International Trade Commission. In January, the I.T.C. agreed with Harley that the company needed temporary relief from the big wheels of Yamaha, Suzuki, Kawasaki and Honda. Since 1978, H-D has lost more than a third of the big-bike market (engines of more than 700-cc displacement) to the Japanese. According to Harley-Davidson Chairman Vaughn L. Beals, 1982 sales of about $200 million were down 20% from the preceding year. One reason for the Japanese success is pricing: Harley's top-of-the-line touring model...