Word: honda
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...Correspondents S. Chang and Frank Iwama, working on a cover story with Reingold was just like old times. The three collaborated on three covers during Reingold's first stint in Japan. This time Chang spent two days at the Matsushita Co. in Osaka and visited a Honda manufacturing plant in Marysville, Ohio. He was struck by how the Japanese cling to their cultural past. Says Chang: "For all its Western facade, Japan remains essentially Eastern." Iwama, who joined the Tokyo bureau in 1949, interviewed Japanese business executives for this week's story. Says he: "They used to poor...
Next year General Motors Brazil will introduce 12-ton alcotrucks and Honda will make alcomotorcycles at its plant in Manaus. Ford alcotractors are being tested. A Brazilian food distributor is using an alcoboat to make deliveries to isolated communities along the banks of the Amazon. The government expects that by 1985 alcohol use will cut Brazilian gasoline consumption in half...
Buyers are also shunning the Scirocco and Dasher models, which cost up to $10,000. During the past two months, Datsun and Toyota sold fewer cars than a year ago, but Honda has sold more. Imports in November accounted for an estimated 24% of the U.S. market, as compared with nearly 30% earlier this year. The continued large number of imports led the House of Representatives last week to authorize the President to negotiate curbs on Japanese autos...
...Honda executives say they are not antiunion...
Perhaps, but U.A.W. officials believe that the Japanese are determined to keep their U.S. plants nonunion, fearing that organization might make Honda's management style unworkable. The U.A.W. and Honda are not taking the hat-and-button battle lightly, nor is the NLRB, which is trying to mediate the dispute. The outcome could affect the U.A.W.'s hopes of unionizing a much bigger prize: a 2,000-worker plant to be built in Marysville, where Honda aims to turn out 10,000 Accords monthly...