Word: honda
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...Honda Motor decides to open an Ohio assembly plant...
...union leaders have been complaining about the surge of imported cars, particularly from Japan. At last the Japanese themselves are becoming concerned that the U.S. may erect trade barriers. To head off growing calls for protection, as well as cash in on the U.S. demand for its cars, Honda, a scrappy company that was started in 1948 and has become an aggressive exporter to many countries, has decided to assemble cars in the U.S. and compete on even terms with domestic manufacturers...
Some time this year, Honda will start to build a $200 million auto plant next to the motorcycle factory that it has been operating since last September outside Columbus. Stressing that "the quality of U.S. labor has proved on par or even better than that of ours," Kiyoshi Kawashima, president of Honda, said that the company at first will employ some 2,000 American workers and import engines and other components from Japan. Beginning in 1983, the firm will turn out 10,000 Ohio-built cars a month, roughly a third of its 1979 U.S. sales. The models: probably...
...winners have been the Japanese. While U.S. sales fell by about 11% for the domestic automakers last year, they rose by an estimated 10% for Toyota, 28% for Honda and 36% for Datsun. Japanese models now account for nearly 70% of all imports sold...
...market, you realize what a gap there is," says Nattress. The words sound more reassuring from an independent academician. Convinced, however, that Detroit is holding out on him about the fuel-efficient car, the car owner asks Paisley why VW and Datsun and Honda get such good mileage and Detroit...