Word: honda
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...makers are France's Motobecane, which has 5 million of its Mobylettes on foreign roads (including Bermuda, as legions of U.S. tourists have discovered); Austria's Steyr Daimler Puch; and Holland's Batavus. All have set up U.S. subsidiaries and are racing to open moped dealerships. Honda, the big Japanese maker of motorcycles and cars, as yet has no bona fide moped on U.S. roads, but it and other Japanese motorcycle makers are reportedly gearing up for American sales...
Easy Laws. Honda led an earlier attempt to put the U.S. on two wheels. In the mid-'60s it sold lightweight, brightly colored machines that helped strip motorcycling of its greasy, violent image. But sales fell off, largely because state laws turned ownership of the little bikes into a hassle. The current moped madness was touched off by new laws in 31 states that class the machines as bicycles or "motorized bicycles" instead of motorcycles. Result: moped owners in about half of those states do not have to register their bikes. In many states they do not even need...
Spearheading the import drive are the Japanese automakers. Toyota's models are the biggest sellers, Datsun's second and Honda's third. Volkswagen, once the undisputed leader in auto imports, now ranks fourth-even though sales were up 80% in May over a year earlier. Part of the reason for the imports' jolting success is that they are generally small compacts, lean on fuel and relatively comfortable to drive. One senior Detroit auto executive wondered last week "how the foreigners can produce that much value for the money." Some industry analysts think that foreign-car sales...
...hottest car in the U.S. today," says New York City Auto Dealer Frank Silvestry of the Honda Accord. Many experts would agree. Pertly styled, carefully engineered, with front-wheel drive and able to travel up to 48 miles on a gallon of gas, the Japanese-built Accord practically sells itself, and buyers around the country are willing to wait three to eight months for delivery. The Accord, however, is only the most spectacular example of the massive assault on the U.S. being made by imported cars, which now account for 21% of all new autos sold in the American market...
...better shape, the 240-lb. man who can pick up the front end of a Honda Civic or the 89-lb. woman who can run the Boston Marathon in 2:48:33, as 41-year-old Miki Gorman did this year? The zealots of the new fitness say, with rueful shakes of their heads, that if the weight lifter can't run a mile and three-quarters in twelve minutes (assuming he is under 30), he can't claim to be in excellent shape, and that if he can't trundle at least one mile in that...