Word: honda
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...renewed popularity of imported cars, which took 20% of the U.S. market in April. Foreign car makers are far ahead of Detroit in the technology of fuel saving and weight reduction. For example, front-wheel-drive systems already are standard equipment on many Volkswagen, Audi, Fiat and Honda subcompacts. Thus, if the nation's consumers do not like the new cars that Detroit produces, they will have somewhere...
Nonetheless there were some intriguing tidbits on the alphabetic menu. Treasury Secretary Michael Blumenthal, when chairman of Bendix Corp., was the highest paid Cabinet member, with roughly $600,000 in salary and benefits for 1976. But he owned two singularly inexpensive cars: a 1973 Ford Pinto and a 1975 Honda. Health, Education and Welfare Secretary Joseph Califano earned $505,490 from his Washington law firm, about twice what Secretary of State Cyrus Vance drew from his law firm on Wall Street. But Vance's assets-six Es, two Ds, three Cs, one B and two As (at least...
Italian intellectuals were up in arms. Distinguished essayists wrote diatribes against "inflexible technocracy." Some even suggested banning Honda motorcycles from the Apennine peninsula as a way of exacting revenge for sullied national honor. The cause of all the indignation was what Italians saw as an outrageous cultural slight. It came from Japan, of all places, and was aimed at one of the most beloved of 19th century Italians: the impish little wooden marionette Pinocchio...
...hoarfrost glistens on your three-day growth of beard as you park your Honda in front of the Orpheum. Random leaves, pages from the Good Book of Earthly and Other-Earthly bounty, are strewn about you as you assume your place at the end of the autumnal queue. "Good day, fellow concert patron," you intone with pious conviction. "How many of these crisp, green bills need I fork over to gain entrance to this Mighty Fortress...
...streets of Rome, she rides in a chauffeured limousine. But on TV commercials in Japan these days, Actress Sophia Loren travels more breezily -on a Honda motorbike. "We needed a softer image to promote the idea that bikes like ours are for ladies also," says a Honda spokesman, explaining why Loren, 41, was hired as Honda's first foreign huckstress. Sophia, who spent five days putt-putting for the cameras outside her Italian villa, now joins some other well-known Westerners who advertise wares on the Japanese tube. Among them: Actors Charles Bronson (men's cosmetics), Orson Welles...