Word: honda
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...most parts of the world, people have little use for alcoholic breath, but the Japanese have dreamed up a way to make it stop a car. Troubled by the steady increase in the number of drunken Japanese drivers and the traffic deaths they cause (1,200 last year), a Honda Motor Co. Ltd. engineer named Kazutaka Monden has developed a puritanical gimmick called the Sniffer that shuts off a car's engine when it detects alcoholic breath...
...permanent legacies of the war will be the increase in the expectations of the Vietnamese people. That is the other side of the Honda phenomenon. The Honda is a handicap from the cost and saving side. But it may also be a strong force motivating the economy to exert itself. Economic development depends on rising expectations and on the ability and the willingness of the country to expend effort. Despite the fact that government policies have militated against national saving, the attitude of the individual, as one observes him in the country and the cities, is directed to industry rather...
...success spoiling Vida Blue? Not according to his teammates. Though it would be easy enough to resent him (when Finley gave Blue the Cadillac, one pitcher cracked: "If I win four games do you think Charley will give me a Honda?"), Oakland First Baseman Mike Epstein reflects the sentiments of all: "He's got it. He's a nice, likable kid. Nonassuming. It's hard for a kid getting the press like he's getting, but he comes and does his job." Mrs. Sallie Blue agrees. "He's a wonderful boy. He never changes. They make this fuss over...
...agreement to help the North Vietnamese set up a shipping firm, textile plant and garment factory. In Zambia, geologists are surveying copper fields. On Vancouver Island, lumber men are demonstrating a new technique for cutting timber that used to be considered waste. Other groups are supervising production of Honda motorbikes in Brussels, studying sites for a hotel in Alaska and building a steel mill in South Africa, where the Japanese are considered honorary-whites. In any market that arouses their interest, the Japanese use jinkai senjitsu (human-sea tactics), inundating the area with trade delegations and survey groups. Local businessmen...
...conqueror turned No. 1 trading partner (see Symposium, page 90). Fully 30% of Japan's exports go to the U.S. As recently as 1964, Japan bought more than it sold in U.S. trade. Since then, the popularity of Sony TVs, Nikon cameras, Panasonic radios, Toyota and Datsun cars, and Honda and Yamaha motorbikes has turned the picture upside down. Materials-short Japan is a big and growing consumer of American coal, lumber and even soybeans, but in each of the past three years its sales to the U.S. have exceeded its purchases by more than $1 billion. The American shoe...