Word: honda
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Apart from the clouds of industry, Fuji today is challenged by both the contrails of Japan Air Lines' 22 jets and the blue exhaust of Honda's Formula I Grand Prix cars, which snarl in blurring white circles on a race track at Fuji's base...
...HONDA: Gearshift problems possibly resulting in overabrupt deceleration in '67 CT-90 motorcycles...
...imports, with sales of 25,000, followed by Sweden's Volvo, Britain's MG and Japan's Datsun. The Japanese cars are rising fast: Toyota is now the second best-selling import in California, where the Japanese are driving hard prior to a nationwide push, and Honda will soon introduce...
Something Alive. The unusual managerial approach has paid off. With five plants in Japan, a joint venture in Thailand, and subsidiaries in seven foreign countries, Honda reported $331.6 million in sales for the year ending Aug. 31, up $15.4 million from fiscal '65. Net profits are up $3,500,000 for the same period. In addition to cycles and cars, Honda produces a profitable range of products including small trucks, multipurpose engines, portable generators, power tillers, outboard motors and lawn mowers. Honda's plans for the future include a full range of automobiles and an airplane engine...
Motorcycles still account for 80% of the company's sales, and their throaty purr is the sound the Shacho-san loves best. "Driving a car," says Honda, straddling one of his new motor bikes, "is like sitting in a living room. Driving a motorcycle is like controlling something almost alive...