Word: honda
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...away from their financial woes, carmakers unveiled a slew of new hybrid and electric vehicles at the 2009 North American International Auto Show in Detroit. BYD, a Chinese car company, was even on hand to present its own green models. While Toyota showed off its 2010 hybrid Prius and Honda made a splash with its 2010 hybrid Insight--both will hit showrooms this spring--many of Detroit's models were concept cars not intended for production anytime soon. Still, the prototypes from General Motors, Chrysler and Ford emphasized the carmakers' simple message--"We get it"--and were a sign that...
...with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners...
...until now, the biggest obstacle to the sale of hybrid cars is that some Americans think the people who drive them are sissies. That may be true, but Toyota (TM) has sold more than one million of its Prius models worldwide. Honda is not far behind with its less expensive models. The Big Three could not fit all their electric and ethanol-powered cars onto the showroom floor at the Detroit Car Show...
...primary concern is the financial health of major Japanese exporters such as Toyota, Honda and Sony. Many of Japan's most important companies are hurting as a result of collapsing demand and the soaring yen, which has risen 15% against the dollar over the past 12 months. A strong yen makes Japanese products more expensive, and hence less competitive, in overseas markets...
Even the new sales king, Toyota, saw its crown tarnished. Despite heavy advertising, Toyota's December sales slid 37.5%, and yearly sales were down 15.7%. Honda also reported a 34.7% decline in December but a modest 8.2% decrease for the year...