Word: honda
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Europeans are awed by Honda's performance. "It's time British firms copied Japanese know-how," grumped London's Daily Mirror. One British manufacturer took a Honda bike apart, marveled: "It's made like a watch. And it isn't a copy of anything." Basking in such reluctant foreign tributes, Honda in 1960 produced 750,000 machines-20% of total world output-and made pre-tax profits of $14.2 million on sales of $136.5 million. This year's racing successes have obliged Honda to increase production to 85,000 machines a month, boosted...
When Japan's Honda Motor Co. first entered its machines in the big European motorcycle races two years ago, one Western racing buff snorted: "We knew the Japanese made good rickshas, but we didn't know they made motorcycles." Honda's bikes soon blew exhaust fumes in the scoffer's face. Seven of this year's ten international Grand Prix motorcycle races have been run so far, and Honda's machines have lapped the best in Europe. Under the complicated scoring system of motorcycling's Olympics, Honda has piled up 106 points...
Ironically, the Japanese press is largely owned by wealthy conservatives such as Mainichi's Chikao Honda, Yomiuri's Matsutaro Shoriki, and Asahi's Nagataka Murayama, who secretly sympathize with Kishi and the Conservative cause. But they are journalistic eunuchs, interested mainly in profit, who have literally surrendered their papers to the hundreds of young liberal "intellectuals" in Japanese newsrooms. Espousing no cause but that of full-throated antagonism to the party in power, these leftists not only incite to riot but often themselves join the rioters. Last week, when a part of the mob broke...
...England, Correspondent Herman Nickel reported the opposing views of Sir Charles Darwin and London University's Professor J. D. Bernal, Britain's chief exponent of the Marxist view of population. In Tokyo, Bureau Chief Alexander Campbell and Correspondent Frank Iwama sounded out Experts Minoru Taji and Tatsuo Honda of Japan's Population Problems Research Institute...
Into the Red. The competition to reap these bustling sales has nudged most papers into the red. "Since the war ended, our costs have exceeded our revenues," admitted Association President Chikao Honda. Subscription prices are fantastically low: 84? will buy a month's home delivery of morning and afternoon editions. Promotion prizes are so big that they often cancel out any gain in circulation. Cried Honda: "Our excessive competition is like pulling the legs of a man who is hanging himself...