Word: honda
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...Golf. After years of a few players dominating, the arrival of the Williams sisters spawned a Tiger Woods effect, heightening global competition. Today, Asia is the fastest-growing sector in TV, with women's golf in Japan garnering double the ratings of the men. That's one reason Honda is the sponsor of the LPGA's new Thailand tournament...
...cloudless afternoon early last fall, Honda CEO Takeo Fukui stood by his company's test track outside Tokyo and watched a group of journalists take the company's environmental future for a spin. After test-driving Honda's multimillion-dollar hydrogen-fuel-cell concept car--very, very carefully--I sat down with Fukui to talk about his company's big bet on clean automobiles. As a young engineer in 1972, Fukui designed the first engine capable of meeting the 1970 Clean Air Act's emission standards without a costly catalytic converter, making Honda one of the first car companies...
TINY CARS Sales of fuel-efficient models like the Honda Fit, Toyota Yaris and Nissan Versa rose more than 40% over '05, in step (for a while) with gas prices...
None of this has gone un-detected by investors. While Nissan boasts a market capitalization of about $53 billion--more than triple that of General Motors--the stock has fallen well behind shares of Japanese rivals Toyota and Honda in the past two years. And some of the air has come out of the chief's reputation. "Ghosn's strategy has been all about cost cutting," says Koji Endo, an analyst with Credit Suisse in Tokyo. "He needs to prove that he can bring real growth to the company's top line. We've yet to see that...
That's why the new Altima and Sentra look more evolutionary than revolutionary. Analysts too are worried that Nissan is losing its styling edge, ceding ground to Honda and Toyota (whose Camry was named Motor Trend's 2007 Car of the Year). "Once you get into the trap of saying 'If it ain't broke, don't fix it,' that's very dangerous," says John Casesa, an auto-industry consultant. "Nissan has to innovate to grow...