Word: honda
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...household light bulbs with compact fluorescents and lost 8,500 pounds. Instead of using the clothes dryer, she hangs her wash outside and uses cold water in the washing machine. That shed another 2,500 pounds. She drives slower - ever accelerating past 55 miles per hour in her Honda Civic. Another 2,500 pounds lost, plus a boost in her mileage up to 39 miles per gallon. Finally, the family devised a new commute plan that enabled her husband and her daughter to ride their bikes to work and school. They also bought an electric bike and that shaved...
Having worked with an assortment of companies including Coca-Cola, Bank One, and Honda, as well as other universities, Thomas-Nininger said that she knows what employers are looking...
That's why Honda is so eager to make the next green breakthrough, spending billions to develop everything from a new form of ethanol production that can utilize the waste parts of plants to a fuel-efficient minijet. But the design that might have the best chance of making an immediate difference is a throwback: Honda's clean diesel car engine. Diesel is the choice of fuel-guzzling 18-wheelers, but it burns as much as 30% more efficiently than gasoline. It's also dirtier. But last month Honda unveiled an engine that uses a new catalytic converter to block...
...Honda may have the technology, but it still needs to sell it. Dominated by engineers, Honda can sometimes outthink itself, creating cars that are more appealing in the design lab than on the dealer's lot, like the clunky Insight. "Toyota may have engineers that aren't as smart as Honda's, but they are certainly better at listening to consumers," says Noble. John Mendel, senior vice president for American Honda, notes that there are "robust conversations" between the design and the sales sides but says the emphasis on conservation means that Honda has long anticipated consumer desires. "We were...
...auto world that has changed for Honda, not the other way around, and the company is poised to reap the benefits. Anyhow, Fukui believes that environmentally aware engineering is the only choice. "If we take a blind eye and neglect [the environment], eventually society will not let us exist," he says. "We have to solve these problems on our own." And if the solution can effortlessly take a curve at 100 m.p.h., that won't hurt a bit either...