Word: honda
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India, home of the $2,500 Tata Motors Nano, is quickly becoming the capital of a new generation of tiny econo-cars as major auto manufacturers crowd into the fast-growing market. Over the next 18 to 24 months, Honda, Toyota, Ford, General Motors and Nissan-Renault are all launching compact vehicles for India, which is rising as a manufacturing and export hub for cheap, fuel-efficient transportation...
...colossal ineptitude of the big car companies: Ugly, low-quality cars with shameful gas mileage. Layers of redundant management that relied on amateurish financial controls. Insular thinking reinforced by decades of outsize market share. It was as if Detroit had drawn a road map for Toyota and Honda. And the Japanese drove right in, decimating the U.S. companies. In 1979, GM's U.S. employment peaked at 618,365. Today it's at 75,000 and falling fast. GM's U.S. market share, once about 50%, has fallen to about 20%. True, the quality and efficiency of American cars have improved...
...first glance appears an admirable austerity move has quickly fueled conspiracy theories and come to symbolize the government's inability to set priorities in the face of drought, food shortages and the lingering threat of political violence. Why, average Kenyans are asking, the Volkswagen Passat and not a Toyota, Honda or some other cheap and more widely available alternative? "To me, these guys are playing around with the minds of Kenyans," says Martin Kitunga, the 37-year-old senior mechanic at New World Auto in Nairobi. "Passat or Mercedes, it doesn't make that big a difference. If they really...
...Prius? De Marchi: Prius drivers get a big kick out of their car's altruism, but they also smile because they've joined an ideological team. In a way, it is fundamentally irrational to buy a Prius. If you want to save the environment, you can buy a Honda Civic or another car that's almost as fuel efficient and way cheaper. With the money you save you can buy a chunk of the rain forest or carbon credits. You don't buy a Prius because you want to do all you can to save the environment; you also want...
...Beyond Bluefin As majestic and imperiled as it might be, all the world's bluefin catch accounts for less than 3% of the tuna that people eat. For the $175 that a plate of Honda's maguro runs to, you can buy half a year's supply of canned tuna from the Ocean Canning Corp. in General Santos. Inside Ocean Canning's processing plant, rows of men and women in blue smocks skin, bone and pack thousands of fish into cans sent to customers in Europe. Outside, dozens more would-be workers line up at the cannery's office, applications...