Word: honda
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...make much business sense. "There isn't a real clear link, at least in my mind," says Kellie McElhaney, a business professor at the University of California, Berkeley, "between breast cancer and automobiles." After missing out on the early hybrid-car opportunity, which was seized by Toyota and Honda, McElhaney says Ford is now reallocating a growing portion of its CSR resources to alternative energy--something that makes good business sense...
Meanwhile, GM is playing catch-up in the hot market for hybrids because it has been losing sales to Toyota and Honda. The Japanese companies began developing hybrids in the '90s, when Detroit scoffed at the technology as economically unviable. "GM's reasoning with hybrids was, Why bother when trucks are selling?" says Matheson. Toyota put hybrids on the market even when the company knew they wouldn't make money right away. "Detroit doesn't think that way," Matheson says. Both GM and Ford are coming to market with their first hybrid models, while Toyota and Honda are already selling...
While line workers at the nine GM plants scheduled to shut down ponder their uncertain future, the mood at Honda's two assembly plants in Ohio is full of hope. The Japanese company is in expansion mode in the U.S., with the Ohio plants and a third in Alabama ramping up production. Honda is spending $123 million to replace the paint shop at the Marysville, Ohio, plant and another $89 million to expand its nearby parts-distribution center. The East Liberty plant recently launched the stylish new Honda Civic, which last week was named Motor Trend...
...Honda is just one of the foreign car manufacturers that are expanding in the U.S.--challenging GM, Ford and Chrysler in their own backyard. According to the Center for Automotive Research (CAR), the number of manufacturing jobs created by foreign-based automakers in the U.S. has risen 72% since 1993, to about 60,000. (The Big Three currently account for around 240,000 manufacturing jobs in the U.S., down from 340,000 in 1993.) The Asian companies have grown the fastest. Toyota, which plans to overtake GM soon as the world's largest automaker, has 11 U.S. plants and expects...
...closing the productivity gap; GM takes 23 hours of labor to produce one vehicle, down from 32 hours in 1998. But that's still longer than Toyota's 19.4 hours per vehicle and Nissan's 18.3. The real question, of course, is what kind of cars Americans want. Honda's timing at East Liberty was near perfect: its fuel-efficient Civic rolled off the line just as consumers were looking for ways to save on gas costs. "We're in a battle for survival right now," says CAR chairman David Cole. "Without decisive action, the domestics will not stay...