Word: honda
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...ARRESTED. HIROTOSHI HONDA, 61, eldest son of late Honda Motor Co. founder Soichiro Honda; for allegedly evading $8.5 million in corporate taxes while head of Formula One engine maker Mugen; in Saitama, Japan...
Pity the automaker trying to pitch a new car to today's style-conscious young American. That customer lives at the end of a bumpy, uphill road--as shown by the early response to Honda's Element. A boxy, SUV-like vehicle launched last year, the Element is what Honda calls a "dorm room on wheels." It was designed to appeal to young drivers who want to pile in gear and friends; TV ads show sexy college-age kids taking it to the beach and partying beside it. It's an alluring image--especially, it turns out, if your hair...
Recent hits with the youth market have tended to be flukes. Despite Honda's sales conundrum with the Element, the automaker has one of Gen Y's most popular brands, in large part because its durable little Civic scored with hot rodders who decided to customize it with turbochargers, flashy rims and other trimmings. Honda now holds 12% of the under-25 market (the favored industry shorthand for Gen Y) vs. a 6% share of the overall market, according to the research firm J.D. Power. The mystery is that the Civic was not particularly designed for or targeted to young...
...some 500,000 subscribers, and the company expects to reach 1.2 million by year's end. And it's not just luxury-car owners who are shelling out for the high-tech extras. New-car buyers can find options like these on everyday models, such as a $25,000 Honda Accord and a $22,000 Pontiac Vibe...
...emerging: Cadillacs are rolling out with bold designs and high performance, Chevy is launching the SSR pickup convertible, and Pontiac is reviving its 1960s muscle car, the GTO. In areas of engineering weakness, GM is swallowing its pride and outsourcing: Saturn's 2004 VUE SUV will use Honda engines...